Visibility Architecture
For reputation-driven businesses. We architect the schema, content, and citation signals that decide who generative AI names when your next customer asks.
Free snapshot · 2 min
Is AI recommending your business?
The Shift
Over 31% of Americans now use AI chatbots when they're deciding who to hire, where to eat, and what to book — and the number climbs every quarter. When someone asks ChatGPT for a recommendation, the answer isn't pulled from your Google ranking. It's generated from an entirely different set of signals.
If your business isn't set up for AI to find, trust, and cite — you're invisible to a growing chunk of your market. Regular SEO won't fix it. This is a different game.
Is your business in that answer?
The Landscape
ChatGPT, Claude, Gemini, and Perplexity together cover roughly 95%+ of US consumer AI use. Show up in those four and you're covering the vast majority of where your next customer will hear about you — or not.
Below is how many US adults reach for each one in a given week. People pick multiple tools, so the numbers overlap — they don't slice up that 95%.
% of US adults who used each tool in the past week. Users can pick more than one, so columns don't sum to 100.
Source. Composite of publicly reported figures through Q1 2026 — YouGov and Pew Research weekly-usage surveys, cross-checked against SimilarWeb traffic and Semrush/Datos AI-search visibility. Directional, not canonical. Refreshed each quarter.
The Discipline
AI Visibility Architecture is the deliberate design of your business's digital footprint so generative AI platforms recommend you. It's three layers — site and schema, directory and authority signals, and ongoing measurement — practiced as one system, not three separate vendors.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are tactics that live inside this discipline. The architecture is how they work together.
We fix the foundations — site speed, mobile, structured data, page titles — then publish fresh content each month around what your customers actually search for.
We clean up your Google Business Profile, get you listed on the right local directories, and line up the signals both Google and the AI platforms use to decide who's credible.
AI visibility shifts — 40–60% of what the AIs cite changes every cycle. We watch your mentions across ChatGPT, Claude, Gemini, and Perplexity each week and adjust before you lose ground.
The Process
We run your business through ChatGPT, Claude, Gemini, and Perplexity and document exactly how (or whether) you show up. You'll see the gaps — and the opportunities — in plain language. This is the free entry point at the top of this page.
We map out what to change on your site, what to publish, and which listings and reviews to build up. You get a prioritized plan — not a Gantt chart, a punch list.
You or your web person execute — we hand off dev-ready specs. Scale clients get up to 10 hours a month of hands-on quarterback: schema, meta tags, GBP posts, citation-worthy content. All as drafts, never auto-published.
AI recommendations shift all the time. We track your visibility every week, adjust when the models change, and keep you in the answer.
Is This For You?
If your customers research before they choose, and their first stop is AI — this is for you.
Plumbers, HVAC, electricians, roofers, landscapers, cleaners, movers. You close jobs from calls — and the calls start online. When someone asks ChatGPT "who's the best near me," your name should be the answer.
Chefs, restaurants, bars, cafes, and boutique hotels. Diners and travelers ask AI before they book a table or a room. Reviews, menus, and reputation signals decide who gets recommended — we make sure it's you.
High-consideration products where customers research before they buy. If someone's asking ChatGPT for "the best [your category]" and weighing a few names, the brands cited in that answer win the sale.
Tour operators, guides, concierge services, and experiential travel. Your guests plan their trip with AI. Being the recommended answer for "best [experience] in [destination]" is worth more than any ad.
Three Ways to Work Together
"Start here."
Best for: You know there's an AI visibility gap and want a clear plan to fix it.
One-time purchase. No subscription.
"Stay found."
Best for: Brands that want ongoing AI visibility and monthly action plans.
3-month initial commitment, then month-to-month. Email responses within 1–2 business days. Quarterly 30-min alignment call included.
"Go further."
Best for: You want me quarterbacking implementation — working directly with your web person or pushing changes myself.
3-month initial commitment, then month-to-month.
Snapshot (free) is the entry — grab yours at the top of the page. Blueprint is one-time. Watch and Scale are ongoing engagements.
Meet Your AI Architect
I built the tool behind your Snapshot — it checks how ChatGPT, Claude, Gemini, and Perplexity actually answer questions about your business, your competitors, and your trade. Most SEO shops don't have visibility into that. I do, because I build with these systems every day.
That means your AI Architect isn't guessing. I can see which businesses get mentioned, where you don't show up, and why. Then I build the fixes — content, reviews, site updates, directory listings — so when someone asks for a recommendation in your market, your name is the answer.
AI Architect & Founder, Alaia Advisory
AI Architect, consultant, and builder based in Honolulu. Zak has worked with organizations from local small businesses to statewide education programs, helping them adopt AI with confidence. As your AI Architect, he brings the same depth to Visibility Architecture — because the best architecture comes from genuinely understanding how these systems work.